Soothe
Soothe is a fictional company that produces healthcare products, such as first aid kits, medicines, etc. These products are geared towards children under the age of 13. For this project, I designed the whole visual brand identity of Soothe. I have used a bubbly font in order to represent joyfulness and to attract young kids. I have used primary colors such as red, blue, and yellow to produce a sense of serenity and hence trust. The font used in the logo was hand-lettered especially for this brand. The secondary typeface used is called Lucida Sans, which paired seamlessly with the logo.
