Soothe
Soothe is a fictional company that produces band aids, health care items, and first aid kits. These products are geared towards children below the age of 13. I used bubbly fonts to represent joy and to attract young kids, and have used primary colors such as red, blue and yellow to produce a feeling of calm and soothe. The font used in the logo was hand lettered by me specially for this brand. The secondary typeface used is called Lucida Sans, which paired seamlessly with the logo.